Why Become a Vendor?
Vendors at the Pride in the Park Festival have the opportunity to directly interact with more than 4,000 LGBT people and their allies in Eastern PA’s largest annual gathering of this community. For-profit businesses, political candidates, various causes, and retailers will discover a captive audience interested in their products and message.
Studies and research have found that LGBT people make up a brand-loyal and lucrative niche market in any business plan (nationally, the LGBT community has approximately $655 billion in spending power). Nonprofit organizations will have the opportunity to educate the LGBT community about important issues, recruit members, and get feedback from the community about their interests and goals.